Unscripted Blog


Competitive Insights

Mar 31 2016

Fast Company reported on Madison Reed, a hair colour company that acquired insights from watching their customers use their competitors’ products. They watched women struggling to understand the instructions to colour their hair at home all the while worried about making a mess on their hands and in their homes. From those insights they redesigned their packaging and differentiated themselves in a crowded marketplace.

What could you learn from watching your customers interact with yours or your competitors’ products or services…? Chances are you could identify areas of improvement in functionality, presentation, delivery, service, communication or follow up. No one has to know where you got the insights, not even your hairdresser ;)

Total: 0 Comment(s)

looking to inspire
your team to do
things differently?

create an environment that maximizes your employees potential to seize unexpected opportunities

Do you want to build creative competency in your team?

UnScripted creative thinking training equips your people the skills, tools they can apply immediately on the job.